PHARMA in Wallpaper* Magazine
POSTED ON: November 1, 2011
Lauren Ho writes about PHARMA in the November 1st edition of Wallpaper*:
"Pharmaceutical companies spent big bucks on advertising in the mid-20th century to flog their latest 'miracle' drug to the medical industry and consumers, drafting in an impressive roster of graphic design luminaries, such as Herb Lubalin, Andy Warhol and Lester Beall. Now New York's Cooper Union is casting fresh light on this advertising heyday with an exhibition entitled 'Pharma' at the Herb Lubalin Study Center. Spanning the 1940s to the 1960s, it brings together rare works and examines the lasting impact that graphic design had on the industry..."
Read the rest of the article HERE.