Associate Director of Admissions – Marketing and Communications

Posted On: August 20, 2019

Hours: Full Time

Description:

JOB SUMMARY

The Associate Director of Admissions – Marketing and Communication serves as the key member of the admissions team responsible for efforts to engage students and their families throughout each stage of the enrollment cycle. Reporting to the Vice President for Enrollment, the Associate Director develops a range of communication tactics to attract and nurture strong applicants to Cooper’s undergraduate and graduate programs.  This opportunity will allow the incumbent to work strategically with partners in communications, admissions, financial aid, the faculty and others to execute on a comprehensive approach to admissions marketing and  communications. The work includes development of a campus wide plan to utilize web, digital and print assets to not only heighten awareness but also support the enrollment of best fit students for Cooper.  The position will utilize a variety of tools including search, social media, web and the institution’s CRM (Slate beginning in 2020) to effectively reach and connect with students and families.

While not assigned a particular territory or group of applicants, the position additionally serves in a general admissions capacity supporting recruitment travel, applicant processing, admission event attendance and the full range of activities within the office.

Finally, in collaboration with the Vice President, this position plays a central role in the development of long-term enrollment strategies for the institution.

KEY RESPONSIBILITIES:

  • Collaborate widely with faculty and the admissions team to achieve enrollment goals
  • Represent The Cooper Union at on and off-campus recruitment events as needed
  • Provide counsel and assistance to the Vice President on the recruitment, selection, and matriculation of the entering class as well as the development of long term enrollment strategy for the institution.
  • Develop, oversee and constantly improve enrollments communications plans for each Cooper program
  • work collaboratively with other staff to create and manage annual communication plans for prospective student
  • Other duties as assigned

SKILLS/REQUIREMENTS:

  1. Superior written and oral communication skills.
  2. Strong technology skills including familiarity with CRMs
  3. Will require frequent work on nights and weekends

EDUCATION:

  • Bachelor’s Degree (Master’s preferred).  Seven to ten years of experience in Admissions/Higher Ed. 
  • Preferred educational or career background would include work in a creative or STEM related field

This is a non-union position.

The Cooper Union for the Advancement of Science and Art is an Equal Opportunity Employer.

Submit resume and cover letter to:
Human Resources
30 Cooper Square, 7th Floor
New York, NY 10003

Or email to: hr@cooper.edu

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.